If you are an avid Amazon and want to see all online shopping in one place, you will soon be able to buy even goods other than Amazon straight from the Amazon application.
In what world we live.
Announced in New press informationThe “Buy for me” feature will allow you to search for specific items by specific brands, choose the desired element and order everything from the Amazon application, even if Amazon himself does not find it.
If you have a version of the Amazon or iOS and iOS application and you live in the USA, there is a good chance that you now have the “Buy for me” function because it has started to move in for US clients. Initially, it starts with testing functions on a “limited number of stores and products”, but it is to be even more brands and users in the future based on early feedback.
This fresh feature uses “Agentic AI”, which is a fashionable word for a more advanced generative artificial intelligence with AS, AS NVIDIA claims“Sophisticated reasoning and iterative planning of autonomous solving of complex, multi -stage problems.”
The fresh Amazon system is to be integrated with wider purchases, and after shots displayed to this time it looks indistinguishable from the ordinary shopping user interface. Taking this into account, you can’t employ promotional codes for other companies bought, so you’re still A bit Better for shopping first. It can also buy only one item at once, so he doesn’t buy loose.
This fresh system has been effectively designed so that you feel as if you were shopping at Amazon, even if you are not, and the application can receive confirmation of the target, ensure current supply tracking, and can even act as circumscribed customer service. If you want to organize a return or a refund, you must go through the purchased purchased.
You pay through Amazon, but if the price of items bought from sources of third parties changes between placing it in the basket and checking, Amazon will allow payment if it is $ 10 from the estimated amount.
Thanks to this, Amazon can position itself as an intermediary between shops and a customer. I am rather torn to what I think about it. On the one hand, the idea of smoothly making all my online purchases through the same application sounds useful, even for combining orders and deliveries.
On the other hand, the idea of Amazon will additionally strengthen its role as Google of Shopping, makes me tired. We do not know yet whether Amazon will get something from sales in other stores, although the idea that it is browsing means that all Amazon must do to stop shopping elsewhere, it starts to start buying items that are not present at present. This is perhaps valuable direct market research, which would be more strict every year due to immense purchasing events.
However, this is certainly a clever employ of artificial intelligence.