- YGG centralizes its news and launches up-to-date platform YGGPlay.fun.
- The Hub integrates a launchpad for discovering up-to-date games and tokens.
- It uses intelligent contracts to transparently divide revenues between publisher and developer.
YGGPlay.fun will be the up-to-date YGG news centerwith the migration taking effect on November 24, 2025, which will centralize announcements, launches and ecosystem operations on a single platform. Portrayed as the public face of YGG’s editorial and publishing department, focusing on free-access Web3 gamesthe site centralizes official communications while aligning the ecosystem’s publishing efforts.
What’s changing at YGGPlay.fun
The company is consolidating its news feed on YGGPlay.fun to concentrate information flow and improve visibility of titles, partnerships and products. YGG Play, launched on May 23, 2025, operates as the publishing arm that connects studios, community and onchain mechanics, serving as the operational layer behind this change.
The system includes Launchpad, which debuted in mid-October 2025; Launchpad defines itself as a platform for the discovery and distribution of up-to-date games and tokens through participation and reward mechanisms. The up-to-date center’s operating model includes token synchronization and player outreach tools designed to scale titles without relying on customary channels.
Studios listed as partners include Delabs Games and Proof of Playand onchain RPG Gigaverse is listed as the first external partner. The strategy aims to reduce user fragmentation and facilitate direct access to up-to-date gaming economiesadapting distribution to onchain participation.
Impact on developers, traders and the market
The migration highlights a change in the publisher-developer relationshipand YGG promotes intelligent contract-based arrangements to audit and secure revenue distribution. Co-founder Gabby Dizon summed up the goal with a critique of the aged model: “In Web2, a lot of the relationship between publisher and developer was unfair,” a phrase she attributes to her experience in the industry. This contract reform aims to enhance transparency regarding revenues and amounts payable.
When it comes to market and token traceability, the platform has already offered concrete cases: LOL Land, a game inspired by the classic board game, has raised over $4.5 million in revenue since its May 2025 launch, and its native token $LOL was listed on decentralized exchanges on November 1, 2025, after the Play-to-Airdrop season. Launchpad features quest and point systems (YGG Play Points) as a mechanism to access sales and dropsaimed at increasing initial demand and primary liquidity.
For traders and treasuries, news centralization can make it easier to read events affecting the supply and demand of tokens associated with the YGG ecosystemas well as to track auctions and releases. For developers, the proposal combines market coverage with onchain clauses that seek to align incentiveswhile community activities such as the YGG Play Summit held in Manila from November 18-22, 2025, included $100,000 competitions and training and creator programs, demonstrating the intention to consolidate an dynamic and competitive user base.
The migration to YGGPlay.fun is a move focused on centralizing communications and strengthening the game and token launch chain in the YGG ecosystem. This involves focusing on onchain mechanisms that aim to enhance transparency and compliance between publishers and developers, which has a direct impact on resource discovery and market signals.
