Xbox announced an amazing price escalate 50% Pass game This week, emphasizing the accusation that it is so often rejected – that the service is simply not balanced.
Now the report with BloombergReferring to former employees who asked for a lack of identification, he reveals that Redmond has lost over $ 300 million dollars of last year’s Call of Duty: Black Ops 6 directly in subscription.
The cost was calculated on the basis of the expected lost sales in Xbox and PC consoles, where the game was available to download the first day as part of the Microsoft service.
In the United States, the PlayStation platforms constituted the outrageous 82% of the entire sales of the month of the full price.
By changing this, general expenses for the subscription of games in the US increased only 16% year -on -year during the month of the premiere of Black Ops 6.
The founder of the Aldora analytical company, Joost Van Dreunen, noted:
“Game Pass did not provide an explosive growth of Microsoft expected after the activation and realized that the costs of infrastructure are not in line with their price model.”
As reported at the beginning of this week, Game Pass Ultimate – the only level of Microsoft subscription, which still covers the first games on the console – will cost USD 29.99 per month. Although it offers a different list of benefits, preferably the price Sony PS Plus Premium subscription costs only USD 17.99 per month.
PlayStation, based on it, has repeatedly said that distributing the first page games as part of the subscription simply was not balanced. Sometimes he was criticized for the comments, but since then his perspective proved to be recognized.
Microsoft has not provided an update of the total number of Game Pass subscribers since 2024, when he revealed that he has 34 million energetic subscribers. It is worth noting that it has changed into Xbox Live to Game Pass to give a significant shoulder shot.
Still, talking in Tokyo Game Show Before the price increases this week, Sarah Bond Xbox he insisted again that the service is profitable, although it would only quote $ 5 billion in revenues to support her claim.
The pressure from the higher Microsoft echelons has been increased since its unprecedented takeover of the Activision Blizzard scar to improve the ybox division profitability, and we are slowly beginning to notice the reality of this bite.
