WOW collected over $ 2 million for charity Clereduchenne, selling a charming tiny fox after it was inspired by the extraordinary documentary life Ibelin

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Blizzard has collected over $ 2 million For Cleeduchenne charity, for good apply of seemingly irresistible microtransation bait. World of Warcraft players achieved it by Reven (Lovely tiny companion of foxes and backpack for this), which Blizzard donated 100% of the purchase price Medicine.

Duchaenne is one of many muscle waste conditions – being one of the most common and, unfortunately, one of the most devastating, because the diagnosed diseases are about 18 to 25 years aged. Clereduchenne is a charity organization dealing with obtaining research financing to solve the spiritual, as well education and coverage.

The package was created and sold after the team was inspired by Ibelin’s extraordinary life, a honest document that I had the pleasure to talk to the creator last year. He follows the life of Mats Steen, a real person who died of clergy in 2014, and tells this story with the facilitate of chat diaries from other players in scenes recreated by animators, as well as on a blog in personal chat and interviews with his family and friends.

Debra Miller, founder and general director of the charity organization, thanked her in Blizzard’s blog post: “This campaign was really unusual – not only in critical funds collected for research, but in the consciousness that the Duchenenne … World of Warcraft community generated for muscle dystrophy. The community showed that the game can be a powerful force for good, and we are deeply grateful Blizzard, the Steen family and every player who joined us, honored Mates Steen and really change the lives of people affected by Duchanne. “

The unexpected importance of video games for disabled people is something I felt myself. During the event organized by Netflix, in which I participated last year, she hit me how essential video games for people suffering from all kinds of physical disability could be – winning them communities, friends and relationships that they would not have otherwise. This was repeated by members Muscular dystrophy UK (Another charity organization devoted to collecting funds and support), who were invited to the Round Table, many of which have similar muscle dystrophy conditions.

It makes a real smile on my face to see a sedate, uncomplicated movement for good with a blizzard. The document itself, although he finally received the blessing, in fact it was mostly made without Blizzard’s permission. Its creator, Benjamin Ree, previously talked about the versatile show at the headquarters of the main developer, which fortunately ended with full support of the company.

The fact that it was completely given, that he raised consciousness, and $ 2 million is now going to a charity organization devoted to the treatment of the disease? Well, it is a moving reminder that games are not just fun: they are essential and essential parts of the lives of real people who are able to inspire others and cause real material.

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