Randy Pitchford, head of the gearbox, responded to a fan who expressed concern with the prospect of paying USD 80 for Borderlands 4, saying: “If you are a real fan, you will find a way to make it happen.”
The video game industry jumped up to USD 80, first with Nintendo and Mario Cards World, and then with Microsoft and its price increases, which will be thrown this season. Can Borderlands 4 follow in their footsteps?
The publisher of 2K Games and the home company Take-Dójka remained unclear whether they would reach USD 80, and Randy Pitchford insisted that the decision be beyond his control. But, Answering one concerned fan in social mediaPitchford put a cat among pigeons, saying that if you are a “real fan, you will find a way to make it happen.”
Here is the exchange:
“Randy, this game is better not $ 80. Do not take this risk, many players will not pay $ 80 and will not feed this concept of a constant price increase. You are a CEO, you have a little saying with the price when it comes to the publisher.”
Here is the answer of Randy Pitchford:
“A) Not my call. B) If you are a real fan, you will find a way to make it happen. My local game store had sega for sega genesis for 80 USD in 1991, when there was simply no high minimum wage at the beach ice cream parlor in the beach and I found a way to make it.”
As you might expect, Pitchford’s comment caused a clamorous answer.
“The CEO of LMAO said” a real fan “Whoooo Weeee in this economy,” said one social media user. “Wow, it’s probably a bad shot … The costs of living and say” if you are a real fan … “, said another. “What an elite reaction to touch,” said another. “His solution just buy it, you know yes. Do you treat devoted consumers like that?” “You should just leave this answer to” not my call “and kept in lighting gas outside the answer,” added another.
Last week, during the PAX EAST panel, Pitchford insisted that he did not know the Borderlands 4 price, but refused to exclude USD 80.
“I’ll tell you the truth. I don’t know. It’s true. I will hit it straight. It’s an compelling time,” he said.
“On one level we have a competitive market in which people who make these choices want to sell as many units as possible and want to watch out for people who are sensitive to price. There are people who do not want prices to rise, even those decide about prices.
“There are other people who accept the reality that the budgets for games are growing and the tariffs on the retail packaging. It gets densely, you, because Borderlands 4 has more than twice as much development budget on Borderlands 3. More than twice. So the truth is that I don’t know what the price is.”
In a recent interview, IGN asked the boss of Take-Two, Strauss Zelnicka, whether the company would reach USD 80 for his games. Zelnick would not say in any way, but he said that consumers would be “ready to pay for the best.”
“I have long said that we offer great value and that it was our job,” said Zelnick. “Of course, we certainly think that compared to other forms of entertainment, whether movie tickets, live events, or streaming services, the value of our entertainment we offer is amazing, and our task is to ensure much greater value than what we download. This is our goal. We think that consumers are willing to pay for the best. This is our work to do the best.”
At the beginning of this month, 2K announced a cheaper one than expected a price of 50 USD for the mafia: an elderly country, confirming that it is so NO A game with an open world, rather a linear, narrative game. The advertisement was positively accepted, and many fans claimed that they are more interested in high -quality, cheaper, shorter mafia game than the disgusting open world game filled with repetitive mechanics.
Indeed, it seems that the invitation to more of the cheaper ones, possible to master games, with the well -received Clair Clair Sandfall: Expedition 33, which sold an impressive 2 million copies, despite the fact that the day is available for Game Pass, maintained as a potential trend.
Given that Borderlands 4 is to be released on September 12, 2025, 2,000 The games will have to announce the price sooner than later.
Photo Jon Kopaloff/Getty Images for Liongate.
Wesley is a director, news in IGN. Find it on Twitter on @św100. You can reach Wesley at wesley_yinpole@ign.com or confidentially at spine@proton.me.
