Halloween may be over, but Paramount Pictures wants to give you a reward for putting on a scary face. As part of the promotion of a horror hit Smile 2Paramount Pictures formed website where you can watch part of a movie for free if you flash your computer’s camera with the biggest smile possible. But there’s a catch.
Seven minutes Smile 2 will play continuously as long as you smile directly at the camera the entire time. No, you can’t smile in this case because the scene will go to a black screen and the message “Smile” will appear if your smile doesn’t meet the standards of this lunatic site. When I tried this, I could only play the video if I completely stretched the corner of my mouth as far as possible until my cheeks started to hurt slightly and I looked like a wax figure Joker All you had to do was take a puff of laughing gas the size of a water pipe.
A scene in which you have a knack for channeling your inner sociopath sees masked cop Joel (Kyle Gallner), plagued by the curse of the Smile Creature, disemboweling a criminal with a knife from neck to waist, engaging in a shootout that kills another criminal, and finally meeting a tragic fate over, all to put a curse on someone else. Yes, you have to keep a smile while watching the blood, guts and bullets flying around. Enjoy up-to-date topics of conversation during your next therapy session.
Fortunately, if you’re not into masochism, there is a reasonable workaround. Once you’ve determined what type of smile will allow you to access the footage, take a selfie with your phone and simply hold it up to your webcam. The website recognizes this smile as legitimate, allowing you to freely watch this terrifying scene with all the fear, disgust and disbelief that should paint your face.
Since its release, Paramount Pictures has taken experiential marketing to another level Smile special offer it went viral after random people were spotted smiling in crowds online live television broadcasts. It looks like their efforts have paid off this time. The psychological thriller directed by Parker Finn has already premiered on October 18 grossed over $100 million worldwide, following its predecessor’s mammoth sales of $217 million.
So if the money keeps coming in, you can expect this franchise to thrill you for years to come.
