League of Legends AND Valuction The Riot Games developer supports and includes the spread of sports facilities in his e -sports competitions, The company announced Thursday. In the change announced by the President of the Pubort of E -Sport in Riot Games John Needham, Riot will allow you to sponsor the Gambling E -Sports for tear 1 League of Legends AND Valuction Teams in the Americas, Europe, the Middle East and Africa.
Riot claims that he does it for various reasons – one of them is that the E -Sports plants already exist in his competitive games, and according to Needham, “70% of plants in all sports are placed on unregulated markets with bookmakers who are not licensed.”
“We think that it is better to get involved in sponsorship of plants – carefully, carefully and with proper protection – than sitting off the beaten track, while the risk for fans and honesty remains uncovered,” wrote Needham on the Riot website.
Needham says it League of Legends AND Valuction Esports teams sought to change in enabling bookmakers’ sponsors to “open the possibilities of sponsorship with bookmakers to generate additional revenues due to financial health.” Riot will also benefit from gambling revenues League AND ValuctionBut he undertakes to invest part of this money back in esports programs.
Riot says he will introduce some “handrails”. I promise to veide and approve gambling companies that want to sponsor teams; Limit advertising to gambling on official channels; And it will be gambling sponsors from placing your logo on team shirts.
“The last thing we want to do is disturb E -sports and VCT transmission with the influx of bookmakers,” says Needham. “So at the beginning we have determined that transmission and community channels will be free from plants, which means no advertising, no sponsored segments from bookmakers and the lack of a logo of partners on team shirts. It is assumed from each team to create how sport content appears on their channels as part of the sequesticity of the sponsorship program, TOS and local regulations.”
Riot claims that it also requires “creating and assessing your own internal integrity program” to “ensure competitive honesty, secure players and young audiences and maintain responsible practices of the betting” – a clear recognition that betting on sport sometimes leads to the wrong player’s behavior, irresponsible and juvenile gambling and other behaviors that damage games.
“We know that sports facilities are not for everyone and that some fans have strong feelings on this subject and we respect it,” wrote Needham. “However, the reality is that the activity of plants already exists in our sport and will continue whether we will get involved or not.”
Sports betting in the United States, where the riots are headquarters, were illegal at federal level until 2018. The broadcasts of these games are infected with gambling, and players say that the enhance in legalized sports facilities has He negatively changed the way the fans treat them.
. The World Health Organization claims that gambling may threaten people’s healthwhich leads to the “increased frequency of mental illness and suicide” and powdering poverty. About 5.5% of women and 11.9% of men around the world experience a certain level of gambling damage, said WHO, citing the 2024 report. Lancet Public Health Commission. Other studies have shown that there is gambling factor about death by suicide.
Reaction to the announcement of Riot Z League AND Valuction Reddit communities seem to be largely negative, and some fans worried about increased toxicity, matches of matches and addiction to gambling, especially among younger viewers and players, even how Esports sponsorship capital is decreasing.
“I hate gambling and how ubiquitous it is” He wrote one League fan.
“I don’t like how online sports facilities quickly became endemic among young men”, Another said“But at this point it was inevitable, because the ecosystem really requires increasing revenues and except for a direct redemption for viewership, it is probably the most lucrative way.”
