In 2022, Bloomberg announced that “Rockstar Games cleaned the culture of the brotherhood-also Grand Theft Auto. “Changes took on different ways, from less crunchy to narrowing the gap in gender salaries for employees in the studio and the introduction of the first game of women’s game, Latina named Lucia. Grand Theft Auto 6We see that game marketing has also changed in relation to previous entries.
To illustrate the difference, let’s go back to the marketing of SMASH hit Gta 5which was published in 2013. Game The first trailer was published in 2011his Second in 2012. There were three heroes, and both trailers depict a lot of teacher from Michael de Santa (Ned Luke), a career of a criminal who now sees a therapist as part of the average life crisis of Tony Soprano. The trailers focus mainly on action; There are stimulating car chases and great criminal madness covering cooperation between the three main characters, although the other two do not have as much time on the screen as Michael in the first two trailers.
A sense of humor of the series – which It is probably distorted in the direction of ridicule right -wing targetsDespite the series’ notorious presentation of sex employees AND women at all – It’s not really displayed. But it is clear with Gta 5Early marketing that three heroes are very anti -heroes. You may be playing as them, but you don’t necessarily get it agree with what they do. All right. You are here to do crimes and finally accept your identifier, so playing as someone non -chewing makes sense, right?
GTA 6Early marketing has a different atmosphere. These first two trailers are much more focused on the drama of the character than the pristine action. In addition, while Jason and Lucia are also clearly antiheroes, clearly resorting to the life of a crime, these trailers also seem … good, nice. Especially Lucia.
First GTA 6 The trailer puts the Frontion and Center First Thing, giving her a quick conversation building characters with someone who seems to be a prison social worker. (It is basic to compare with the opening of the second Gta 5 A trailer in which there are two unnamed women shouting in the background, just before the beginning of Michael’s voice.) This focus makes sense, considering that Lucia is one of our main characters. But in addition to being our first playable heroine in GTA, she is also presented in this trailer. In the middle of Lucia tells a social worker that “bad luck” had to be what led her to prison, and she does not seem like she was joking.
Second GTA 6 The trailer has even more character building for Jason and Lucia. Jason seems to be less nice of this couple, considering that he has a moment of a black cashier’s impact before opening the registry (it seems that this is some of the duties he performs for a landlord friend who allows Jason to live without rent in exchange for this kind of “rent collection”). But thanks to a series of tiny, intimate moments, from Jason, who collects Luiu from prison to a couple who smoked the apartment together, hugging after Lucia returns home from social service, still wearing an orange vest, you can’t stop from these two.
Another striking part of the latest GTA 6 The trailer is his presentation of police violence. Here’s how Gta 5The first trailer depicted the police: there is a quick injection of a black police officer throwing a white guy out of the building, and then a separate scene of the black hero Franklin escaping from the trio of clay. The police do not have much in the second Gta 5 A trailer, except for some siren sounds in the background during a car pursuit. They are villains, yes, but that Villaine is not the subject of these trailers – and certainly not in a way “here is some expected commentary on system racism.”
GTA 6The second trailer devotes more valuable seconds to a completely different typical scenes. When Jason slowly rides on Miejska Street, we see a huge arrest in the background, and many black suspects were detained and several police cars detained in this place. We see a white police officer who pushes one of these men; Another officer has a black man pushed against a brick wall. In the later stage we see the figure of a policeman announcing Bullpen: “US Gliniars, we must protect ourselves.” Implication is clear – clay is like another gang on the streets, protecting your own. But more precisely, they are a gang that suggests that he has racist bending. Combine it with the imprisonment of Lucia and all matching.
Latest GTA 6 The trailer also contains a quick advertising “Phila’s Ammu-Nation”, a weapon store, whose owner boasts: “We have more weapons than the law allows!” He raises a rifle, while two women in the bikini of American flags are behind them, also holding rifles. Then the advertisement crosses this guy standing on the roof of his store, blindly shooting in the air and shooting: “Wo-Hooooo!” From the edition here it is quite clear that we should hate this guy and everything he represents. And he represents “American patriotism”. Fair enough.
Now we don’t know what GTA 6 Actually, it will be as we have access to the full game, and we have a lot of time to wait for it – exactly a year. But it is clear from compact scenes that the Rockstar marketing department has some specific conclusions that he wants to stick the house into these trailers.
And they are as follows: the police cannot be trusted. The first American pistol nuts are strange losers. Finally Lucia is our hero and She is The one with whom you will be able to refer to the most in this story – and also as Latin, whose “bad luck” placed her in prison, which you should feel nice than judging, and whose criminal life can be the only way he can survive.
It sounds like a completely different type of GTA history. It also sounds fascinating.
