Marathon It will not be next Agreement, According to Sony Interactive Entertainment, General Director of the Business Group Hermen Hulst. IN Last “Fireside Chat” with investorsHulst admitted it Agreement He did not meet the expectations of Sony, but he added that the publisher learned valuable lessons after the catastrophic launch and cancellation of the hero’s shooter.
After praising success Helldivers 2Hulst admitted that the publisher also faced the sincere participation of challenges in recent months, using Agreement As an example and assurance of investors that Sony made moves to ensure this Marathon -An attesting shooter from the extraction of the first person from Bungie-he will not have the same fate. Hulst also praised the work in which he is putting in non -existent Firewalk studies Agreement, citing the competitive nature of the genre and live marketing problems as the main perpetrators of the game’s defeat, which ultimately led to the return and closure AgreementDevelopment studio.
“I think that a really good job has entered this title, some really big effort,” said Hulst about Agreement. “But ultimately this title contained a hyper -competitive market segment. I think that it was not insufficiently diverse to be able to resonate with players. That’s why we checked our processes in the light to deeply understand how and why this title did not meet the expectations to make sure that we will not make the same mistakes.”
Hulst explained that up-to-date operational procedures were implemented in Sony to make sure that the publisher does not repeat the history when Marathon It starts this year.
“We have introduced much more stringent validation processes, re-validation of our creativity, our commercial, our assumptions and hypotheses of development, and now we do it much more on a regular basis,” said Hulst. “This plan will ensure investing in the right possibilities at the right time, while maintaining much more predictable terms.
“For Marathon, Our goal is to issue a very bold, very pioneering and deeply addictive title. This will be the first up-to-date Bungie title for over a decade. We are very excited about this edition. We monitor, go through test cycles. We monitor the closed Alfa cycle through which the band has just passed. We exploit all drawn conclusions, we exploit the possibilities that we have built – as well as analytics and testing of users – to understand how the recipients are involved in the title. “
Hulst admitted that although some of this user feedback were “varied”, it was also “very useful” in relation to Marathon development.
“That’s why you perform these tests,” he explained to investors. “Continuous testing, the constant re -validation of the assumptions we was about, is so valuable to me and constantly improve the title, so after launching we give the title the optimal chance of success.”
It also seems that the former programmer Firewalk Studios is also correct Marathon deserves a chance.
“I worked on AgreementAnd I did my best, “developed a developer on Reddit.” We left brief, please do not punish others for our mistakes. “
Marathon It is to be launched on PlayStation 5, Windows PC and Xbox Series x September 23.
