With Call of Duty, one of Microsoft’s most valuable gaming IPs, finally coming to Game Pass, Take-Two CEO Strauss Zelnick expects the popular first-person shooter to boost subscriber numbers for the service “at least for a while.”
In an interview with sister site IGN, GamesIndustry.bizZelnick told the publication that he believes Call of Duty’s inclusion in Game Pass will encourage consumers to subscribe to the service, at least for a while. “I think offering a first-party title with a premium price point on a subscription service, day and date, will encourage consumers to that subscription service, at least for a while,” Zelnick explained to GamesIndustry.biz.
Zelnick’s comments came the same week that Take-Two Interactive announced its quarterly earnings, in which the company reported total net sales of $1.22 billion for the quarter while revealing that GTA V had surpassed 200 million units. Zelnick revealed that while there is currently a video game voice actor strike, the company does not expect its business to be affected by the publisher in the brief term. This also applies to GTA VI, one of the most anticipated games of 2026, which will not be affected by the strike.
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Taylor is a reporter at IGN. You can follow her on Twitter @TayNixster.
