We usually associate SEGA with the Olympic Games, perhaps because of its various licensed ties over the years, of course, of course Mario & Sonic at the Olympic Games number.
But in Paris in 2024, the publisher left the event, leaving something like a hole.
Now the Japanese publisher has announced The modern multi -year partnership with the International Olympic Committee (or IOC), in which Sonic and Friends will be included in the branding of this event.
It should be noted that this agreement currently covers works of art and goods. Is NO Mention of a modern video game in a press release.
The first graphics (above), however, is fantastic, showing different sound characters presented in the main colors of Olympic rings. The slogans “Going for Gold” and “Olympic dream” are also used.
In connection with the partnership, the boss Sega Shuji Utsumi said:
“We are obliged to support estimated and integration communities around the world in SEGA. Cooperation with the International Olympic Committee allows us to take these values in the foreground, especially in Five Rings and the celebration of an innovative and diverse spirit promote both these brands.”
The next event of the Olympic Games is winter matches 2026 in Milan and Cortina d’Ampzzo in February, so it will be fascinating to see how Sonic is used for this.
This should give us a better idea of what to expect from the 2028 Olympic Games, which are to take place in LA.
