Legendary music festival debuts in the metaverse JBL Land x Tomorrowland from Roblox event. JBL’s virtual world of sound opened its doors on the platform in February 2024 and now features a recreation of House of Fortune, JBL’s branded stage at Tomorrowland 2024.
For the uninitiated, Tomorrowland is a massive annual music festival that takes place all over the world, but it started in Belgium. Audio brand JBL sponsors the stage at the event, called House of Fortune, and now the two organizations have partnered to digitally recreate the stage in Roblox — specifically, JBL Land, which opened earlier this year. You can experience the wide range of JBL Music Academy artists who perform at Tomorrowland physically, from the comfort of your own home, as they’ll also be performing digitally, with interactive lithe elements that you can experiment with on your own or with friends.
This collaboration also marks the first time JBL has introduced in-game quests, which task you with helping Raya, the housekeeper of the Fortune House, find her missing items and complete mini-games before you can enter the stage. Completing quests can also earn you exclusive UGC, such as the Sound Seeker cape and a virtual version of the JBL Xtreme 4 Tomorrowland speaker, which you can also earn by purchasing one of the speakers in the real world.
Robert Jan van Dormael, Vice President of Consumer Audio Marketing at HARMAN, says: “Since the launch of JBL Land in February, the Roblox community has embraced our interactive audio elements. Our innovative blend of music and gaming, combined with this partnership with Tomorrowland, is a perfect fit to elevate JBL Land. House of Fortune brings a unique festival experience to Roblox, bridging the physical and virtual worlds and offering fans incredible engagement and the magic of Tomorrowland.”
Tomorrowland is available at JBL Land for the next two months, so log in and complete the tasks before they disappear to earn exclusive items and create summer memories.
That’s all you need to know about the Tomorrowland JBL Land collaboration. We have tons of Roblox codes for all kinds of Roblox games that you should check out, like Blox Fruits codes, Anime Defenders codes, and Dress to Impress codes.
