Nintendo has announced the novel Clayation Mario program, which premieres on YouTube. A series in which children’s amiable episodes will appear only one minute length, will start with a novel Nintendo push for the children’s products market, with a number of toys, books with pictures and more under the novel “My Mario” banner.
In particular, this range includes a set of wooden blocks that can be used as Amibo figurines. Other products along the way include a set of plastic tableware, a book from the board, a backpack, a plush Mario, rattles and items with clothing for babies and toddlers, including T -shirts and a Mario hoodie sweatshirt.
My Mario also has interactive elements, including the My Mario application for smartphones and switches’ consoles, in which you can play Mario’s face, such as the 2D version Menu Start Mario 64.
The Hello Mario application will be launched on iPhone and Android devices on August 26 in Japan, and the rest of my scope My Mario will arrive there on August 28. Nintendo has plans for the international premiere of My Mario, but not only in 2026.
Although designed for children, it is simple to see how some of these products become the items of the collector – in particular a set of wooden blocks, which include Mario, Peach, Luigi and Yoshi along with a number of Kingdom’s mushroom props, such as fungus and fire flower.
Nintendo said that these numbers can be used as appropriate amiibo in compatible games, increasing their value – although you need a green shell about USD 135 per set (and also at least until next year, be able to buy it from Japan).
Original Super Mario Bros. It celebrates the 40th anniversary of September 13, while in the coming year the next Super Mario movie will appear. Potentially entitled Super Mario World, will start in cinemas on April 3, 2026.
Tom Phillips is the editor of Ign. You can reach Tom at tom_phillips@ign.com or find him on BlueSky @tomphillipseg.bsky.Social