- The competition offers $120,000 in prizes combining crypto incentives with verifiable environmental impact activities.
- Players level up by completing puzzle levels and planting trees as they progress through the game.
- Rewards include MLC tokens, NFTs, in-game items, and contributions to reforestation.
My beloved planet launched the Pink Diamond Competition on November 26, 2025, with a prize pool exceeding PLN 120,000. dollarsoffering a combination of cryptocurrency and real-world environmental rewards. The nine-level structure follows the studio’s Play-to-Save model.transforming in-game progress into actual environmental actions that the company says have already funded over 380,000 trees.
The competition uses a nine-level diamond ladder, which culminates in the “Pink Diamond” status. and promises financial and non-financial rewards. According to My beloved planetthe highest payouts will be delivered in My Lovely Coin (MLC)the game’s native token, and will include exclusive non-fungible tokens (NFTs), in-game items, and direct environmental contributions made on behalf of the winners.
COMPETITION 1/PINK DIAMOND IS LIVE🚀
Play and get your share of a prize pool worth over $120,000
Rewards, supplies, upgrades, strategies…
Everything you need to know can be found in this thread!🧵👇 pic.twitter.com/K8IupsZBYi
— My lovely planet (@MyLovelyPlanet1) November 27, 2025
The company lists MLC as a Polygon-based asset available on exchanges such as HTX and Dex-Tradegiving winners a liquid instrument rather than purely cosmetic prizes. The studio highlights its significant real-world impact: to date, over 380,000 trees have been planted in Madagascar, Canada, Kenya, the United States and Tanzania through partnerships such as Graine de Vie, and a clear goal of planting 1 billion trees within ten years.
The game’s base conversion rate is one real tree planted per 100 puzzle levels completedthe mechanism behind both the competition concept and the broader impact claim.
Mechanics, management and operational considerations
The Pink Diamond competition is based on gradual commitment: Players advance through levels by completing environmental tasks and puzzle levels. The launch materials list a public start date for the event, but the competition’s end date and full eligibility criteria remain undisclosed.
Claims for rewards are expected to be handled via players’ connected cryptocurrency wallets, suggesting a native distribution flow in Web3.
The project includes a decentralized autonomous organization (DAO) element to engage entities in governance. A DAO is an on-chain structure that allows token holders to vote on decisions; here it is presented as a mechanism for community input into game evolution and environmental strategy.
Studio recognition is cited as the context for the initiative: My Lovely Planet gained notoriety through Google’s #WeArePlay program, the Unity for Humanity Award and participation in the Ubisoft Lab accelerator, which the company references when formulating the competition as part of a broader impact strategy.
The combination of token rewards, NFTs and on-chain governance places the competition at the intersection of the gaming, cryptocurrency and impact finance marketsby asking operational questions to participants and compliance teams.
These include wallet-based distribution logistics, transparency in tree planting verification, and how token-linked rewards will be administered through exchanges and marketplaces. My beloved planet did not publish full eligibility or application procedures at launch, leaving these details to be confirmed.
The Pink Diamond Competition extends the My Lovely Planet model of fun and impact with an incentive layer of over $120,000 that combines on-chain rewards and verified reforestation applications. Its success will depend on the see-through distribution of awards, verifiable environmental outcomes and the publication of clear eligibility and claims rules.
Another verified milestone: My Lovely Planet’s publication of full competition terms, eligibility criteria and closing date.
