Lamborghinisrenowned manufacturer of sports cars and luxury SUVs, has expanded its digital presence by providing recent interactive experiences on its platforms FastForWorld platforma digital and immersive environment that promises to bring the brand’s passion for cars to the meta-world. This move is part of a strategy aimed at further linking the iconic brand with the world of video games and immersive technologies.
The main novelty of Fast ForWorld is the introduction of an interactive 3D museumwhere users can explore iconic Lamborghini models in a virtual space that accurately reflects the brand’s heritage. An Italian brand with over 60 years of history aims to digitize its legacy and offer fans an unprecedented virtual experience. This digital museum includes not only the brand’s most representative cars, but also a Lamborghini-inspired city, a personal fan base and a virtual showroom reflecting the company’s headquarters in Sant’Agata Bolognese, Italy.
An interactive museum and an inventive digital ecosystem
The environment has also been designed to offer fully interoperable experiences. Players will be able to transfer their digital Lamborghini vehicles to other titles in the Motorverse ecosystem, such as REVV Racing and Torque Drift 2. Motorverse, developed by Animoca Brandsis a global community of digital vehicle and racing games that allows users to interact with their collectibles in a variety of virtual environments.
According to Will Griffiths, CEO of Motorverse,
“This is an important milestone that connects the real and digital worlds, creating a synergy where virtual objects are greater than the sum of their parts. Using cutting-edge Web3 technologies, our goal is to create a virtual ecosystem that is alive.”
The launch of Fast ForWorld took place in October 2024and from November 7, users can enjoy the first operational version of the platform. To access this, users had to purchase the first NFT sports car – Lamborghini Revuelto, which gave them exclusive access to the “Genesis Capsule””, a special digital package offering benefits both inside and outside the platform. Benefits offered to holders of this pod include tickets to live events, exclusive experiences and unique rewards in the Fast ForWorld universe.
With this inventive initiative, Lamborghini not only confirms its leadership position in the luxury industry, but also takes a bold step towards a digital future, combining the world of motor sports with virtual entertainment.
