After yesterday’s release entitled Honkai Star Rail Sundaydrip marketing is already the most popular character teaser post on the game’s English Hoyoverse Twitter page, overtaking the previous king, Imbibitor Lunae. Since the gacha gaming giant appears to be releasing fewer five-star husbands in its games, these metrics show that there is still a high demand for towering, mysterious men.
We first encountered Honkai Star Rail Sunday during the Penacony Charmony Festival in version 2.0, and it has since gained an incredibly devoted fan base, despite no confirmation that Hoyoverse will ever make it playable. In fact, given the events of Honkai Star Rail’s history in Penacony, Sunday’s future as a playable character looked bleak. However, this unexpected drip marketing rewarded believers and led to an enhance in social media activity.
For some reason, Hoyoverse has a habit of making its five-star men wield an imaginary element, including Honkai Star Rail’s Imbibitor Lunae, who previously topped the most liked drip marketing category with 140,000. likes on Twitter. Additionally, when you consider that Imbibitor Lunae’s popularity is partly due to the fact that he is an improved version of the existing character, Dan Heng, then Sunday is by far the most popular character among English-speaking fans.
One dedicated Twitter user, @/oversalted catAt the time of writing, it has over 950 downloads saved as of Sunday, with the potential to reach 1k. after release. Games like Genshin Impact have generated similar buzz in the past, particularly with Genshin Impact’s Baizhu first appearing in the game two years before launch, but this level of engagement and popularity in less than a year is almost unheard of.
It’s worth noting that the results are not the same across the fandom. Instead of going crazy for Imbibitor Lunae, Japanese fans prefer Firefly Honkai Star Rail, a 5-star female character and probably the best DPS in the game. As of this writing, its Japanese drip marketing has achieved massive popularity 252 thousand likesbut Sunday quickly catches up with 182,000, making it the second most popular in Japan.
Has Honkai Star Rail’s Sunday drip marketing made you want to acquire it? If you need extra Star Jade, check out our Honkai Star Rail cheats guide to fill your pockets before unleashing it. We also have an extensive Honkai Star Rail tier list so you can see how other 5-star hubs compare.
