Gaming used to be a pure experience – a space where players could immerse themselves in worlds, test their skills, and enjoy the thrill of competition.
However, with the development of Play-to-Earn (P2E), Pay-to-Win (P2W) and Tap-to-Earn (T2E) models, the game is increasingly shifting from fun and skill-based progression towards economics. As a result, we’ve seen a wave of opportunists, rather than gamers, flocking to these platforms, viewing gaming as a financial endeavor rather than an entertainment one.
While blockchain-based gaming has promised to disrupt this trend, it has yet to realize its full potential. Too often, these models attract players who prioritize monetization over play, resulting in a shallow and unsustainable gaming ecosystem.
At Aarium, we believe that gaming comes first. Our vision is plain: focus on the gameplay and competition, and why not make money from the competition as long as it doesn’t change the experience that real gamers want? We offer AAA games with huge on-chain communities, so players can continue to enjoy the games they love while blockchain rewards remain a natural but secondary benefit. This way we will bridge the gap between real players and Web3.
Opportunists are harming Web3 games
Blockchain games are getting a lot of attention, but it’s the wrong kind of game. Many projects prioritized tokenomics and economic models over fun. These games often attract opportunists – people who want to extract value without investing in the game itself. They move from one game to another, reaping financial rewards and leaving the community to dehydrated.
That’s why blockchain games strive to capture the hearts of real gamers – those who spend real money on games they care about, who build communities, and who are motivated by progress, competition, and fun. Instead, the industry is flooded with players who are only here for short-term financial gains.
Issue with ‘Play to Earn’ and ‘Tap to Earn’ features.
The P2E model promised a revolution in gaming – a chance for gamers to earn money while still enjoying the games they loved. But in reality, it often turned into a scavenger hunt for tokens, making making money the primary goal and gameplay secondary. For real gamers, the joy of playing is replaced by a duty. Instead of chasing victory or exploring fresh levels, they got stuck chasing chips. This model destroys what makes the game fun and engaging.
Similarly, tap-to-earn (T2E) models that reward users for plain, repetitive actions such as tapping or interacting with the game in plain ways only further degrade the quality of the game. While these models may seem attractive to casual gamers, they lead to shallow engagement and attract opportunists who don’t care about the game itself. This change focuses solely on financial rewards, stripping away the immersion, competition, and skill that real gamers value.
The Web3 gaming value chain also suffers from this approach. Games designed around token extraction do not build sustainable communities. Instead, they attract players with low purchasing power who are not interested in purchasing in-game resources in the long term. They come, they earn and they leave – taking value with them.
Arium’s approach: bringing real players into the chain
Arium has a different vision. We’re not here to make fresh games. Instead, we are focused on bringing AAA games with vast, devoted communities to the blockchain. These are games that players already love – games that attract players who value skill-based competition, immersion and progression. By integrating blockchain, we offer them something extra: the ability to earn money naturally as a result of gameplay, without changing the basic experience.
For us, Play to Earn and Tap to Earn are features, not the main feature. Players can earn money by competing and progressing in their favorite games, but this is a by-product of the gameplay, not the only reason to play. This approach resonates with real gamers – those who care about competition and who are more than joyful to make money doing what they already love, as long as the game itself doesn’t change.
Long-term impact on the Web3 value chain
Focusing on real players with purchasing power has the potential to change the entire Web3 gaming ecosystem. The long-term involvement of these players could have a profound impact on key players across the value chain, from wallet providers to centralized exchanges (CEX) to NFT markets.
1- Increased transaction activity: Real gamers are willing to spend money on games, in-game items, skins and upgrades that improve their experience. Once these players start using Web3 wallets, their engagement will go far beyond plain payouts. They will regularly participate in transactions, trade and purchases, driving volume and demand to Web3 economies.
2- Sustainability of CEX: Centralized exchanges (CEX) can benefit greatly from the augment in the number of real players. Players who spend money on games they love will create constant demand for tokens. Whether purchasing in-game content or trading blockchain-based assets, these players will generate higher transaction volumes, which will make them more valuable to CEXs over time.
3- Building a sustainable ecosystem: Opportunists bring short-term business but little loyalty. In contrast, real gamers will engage deeply with blockchain games, invest in in-game resources, and stick around for the long haul. This demand will drive innovation across the entire Web3 value chain, creating growth opportunities for wallet providers, NFT marketplaces, and DeFi gaming platforms with an engaged, devoted audience.
This change won’t happen overnight
Building this kind of sustainable, player-centric Web3 gaming ecosystem takes time and careful development. You can’t rush. You can’t get real players to join Web3 with flashy earnings models or short-term rewards. These players are too experienced, too astute, and too committed to what makes games great. They’ve seen the industry change as profit outweighs fun, and they won’t be fooled by empty promises.
If Web3 games are to thrive, they must evolve methodically, putting gameplay first and the benefits of blockchain technology second. Tokenomics won’t convince real players; they’ll be won over by the velvety, addictive gameplay they already love – enhanced, not overshadowed, by blockchain features.
At Arium, we take this approach because we understand that building trust takes time, especially with a demanding audience like gamers. We focus on AAA games that already have forceful, devoted communities. We don’t have to convince these players to enjoy their favorite games – we just offer them something extra: a chance to earn while they play, without sacrificing what made them love the game in the first place.
Call for a Web3 value chain
To truly revolutionize gaming, the Web3 ecosystem needs to shift its focus. Wallet providers, CEXs and game developers must prioritize gameplay and player experience. Real gamers – those who have real purchasing power and passion for their games – are key to building a sustainable Web3 future. It’s not about attracting opportunists with short-term gains; it’s about providing players with the right features and allowing the blockchain to enhance rather than dictate their experience.
At Aarium we believe this is the only way forward. We are bringing pure play back to Web3, thus setting the stage for the entire value chain to benefit from real, long-term growth.
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