- The studio changed its name to Chicken Saga to curb global gaming and regulatory associations.
- The core mechanics remain, including earning NFTs using a 40 RON gacha machine.
- The NFT recording feature upon character death acts as a deflationary stock sink.
The chicken sagaformerly known as Saabout Sagaofficially announced its up-to-date identity, marking a key step in its development within Web3 gaming space. The decision to rebrand stems from an internal review of how the original title, rooted in classic Filipino sabong or cockfighting, conflicted with the project’s core mission – to create an inclusive digital experience free from gambling and animal cruelty.
Originally released to change the perception of sabong, the game introduced a imaginative concept centered on saving rather than harming chickens. Players entered a carefree digital environment that celebrated cultural symbolism while excluding the mechanics of violence and exploitation. Despite its cultural depth, the initial name had global associations with bookmaking practices and animal harm, elements that were inconsistent with the game’s educational and ethical approach.
Development, vision and continuity
Rebranding does not mean a restart, but a continuation of the project’s journey under a renewed vision. The chicken saga it now positions itself as a culturally aware game, ready to connect with international audiences while maintaining robust connections with them Filipino origin. Incorporating the project into Ron’s network signals an expansion towards greater visibility and interaction on decentralized platforms.
The developers expressed their appreciation for the growing player base, acknowledging their role in supporting the transition. Evolving without abandoning its foundations, The chicken saga shows how digital entertainment can preserve heritage through ethical storytelling and imaginative adaptation.
