- Analysts commented on the branding of Nintendo Switch 2
- They suggest it’s a good name for the console
- This is because it is unlikely to mislead consumers
If you were worried that the average consumer wouldn’t be able to tell the difference between the Nintendo Switch and the upcoming Nintendo Switch 2, you can breathe a sigh of relief.
“Thank God Nintendo didn’t try to come up with a name, which I think makes sense,” said Dr. Serkan Toto of research firm Kantan Games during I’m talking to IGN. Other analysts shared similar views, including George Jijiashvili of Omdia Research. “While it’s not creative to call it ‘Switch 2,'” they said, “it is very clear and effective.”
While this seems like an obvious choice, Nintendo has traditionally shied away from numerical naming conventions, as evidenced by models such as the Super Nintendo Entertainment System, Game Boy Advance, and Nintendo 3DS. Still, after the Wii U’s disappointing results, which many attribute to its misleading name, Nintendo appears to be taking a leaf out of rival Sony’s book.
“It’s a strategy that has served PlayStation very well for a quarter of a century,” Jijiashvili continued. “Calling it something like ‘Super Nintendo Switch’ would provide a nice user experience for fans, but it would run the risk of creating confusion among consumers, as was the case with the Wii U.”
“Now that Nintendo has all of its console eggs in the Switch basket, it simply cannot risk confusing fans,” added Midia Research’s Rhys Elliott. “Finally, Nintendo’s entertainment efforts across movies, theme parks, toys and even alarm clocks lead back to the console’s core brand.”
Nintendo Switch 2 was officially unveiled in a miniature trailer released on January 16. It showed off the design of the console, which looks very similar to the original Nintendo Switch, and also hinted at some of its potential features. Footage that looks modern Mario Kart the game was also shown off, giving us our first look at the launch title.
You can see below how we reacted to the news.
