Among the turbulent time for Fortnite Battle Royale, Epic Games doubles Roblox competition, allowing creators to sell their own items for the first time

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Epic Games Fortnite Maker will allow developers to sell items in the game via their platform-I get a better sales reduction than via Roblox.

The announcement appears at an fascinating time for Fortnite as a whole in which in the summer was lower than the average number of players for their basic Royale battles. At the same time, the number of Roblox players increased thanks to popular hits such as Grow A Garden and steal Brainrot.

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Now Epic Games doubles encouraging creators to his platform, after a few weekends, in which the Fortnite version of the theft Brainrot has increased from popularity. Then, the offer of Fortnite third parties will be able to directly sell items, with a better reduction in sales than in Roblox transferred to creators.

IN Blog post After the announcement of Epic Games, they emphasized that he had transferred over 50% of the V-Bucks value of purchases made in the experience of other companies after fees for the store/platform, raised to 100% in the first year of the program (until December 31, 2026). Considering the fee for the store/platform, this translates into developers earning 37% of sales in the game, doubled to 74% in the first year. For comparison, as Epic Games notes, Roblox offers 25%.

The message here is clear: come to start the game on the Fortnite platform, and you will earn more money for the dollar spent – and much more to start with. This is a similar tactic to one of the epic games earlier to encourage programmers to an epic game store than for a couple. But it is worth remembering that although a better percentage, the numbers of Fortnite players are much below the Roblox numbers – which means that although the creators can earn less for the dollar spent, they can still see much more money.

The percentage of the creator of the creator of Fortnite for the sale of items in the game. Image loan: Epic Games.

In addition, Epic Games also announced an improvement in their creators of payments in the experience of third parties, with better prizes for those who were detected as bring recent or submissive players. It seems that Epic Games clearly push the content of the Creator as a way to further expand the recipients, not something that simply offers current players recent things to do (another challenge that has faced in the last few months, with recent additions in various Battle Royale offers, which they feel, as if they simply write existing players around the modes).

Push, to distinguish the content created by the creators, will be continued with the introduction of the “sponsored” block on the main Fortnite screen, Discover, where the creators will be able to pay epic games for placing. Long -term, Epic claims that it will employ 50% of these revenues for payments for its creators, although this will be increased to 100% of revenues in the first year. Epic Games will then maintain the remaining 50%to employ the costs of the server, safety and moderation tools as well as research and development. “In recent years, EPIC has been investing and operating with a loss,” the company noted.

Numbers of Fortnite (green) and Roblox (red) players over the past year. Photo: fortnite.gg

Another change that better raises Fortnite towards his experiences created by the creator will be the long -awaited premiere of the “thin customer” of the game. Starting from a mobile phone and a computer, players will be able to download a smaller version of Fortnite with only the popular Blitz Royale mode, as well as the ability to play games made by the creators. Other modes – even including the Royale’s main battle in Fortnite – require additional downloads if necessary. It is an clever way for people to play popular hits, such as theft of Brainrot without having to download more than necessary. But it seems that this is also an eye -catching change in priority for the company, and the basic epic modes of Fortnite may no longer be the hottest draw of the game.

Fortnite has changed many times over the years, from the experience of PVE Zombie to Battle Royale, to the Metaverse platform full of other species. And although another Fortnite transformation is not completely unexpected-players in the modes created by the creators have been growing for years-it seems that it can be the most dramatic. Of course, there is no suggestion that Fortnite Battle Royale is leaving, and there is a good reason to think that his lucrative battle cards and live events will remain for a long time as a distinctive of other platforms, as well as a way to introduce more IP crossovers. But with the growing emphasis on the content created by the creators-the very number of players now deals with it in Fortnite and Roblox-the time of the game of the game looks clear.

Tom Phillips is the editor of Ign. You can reach Tom at tom_phillips@ign.com or find him on BlueSky @tomphillipseg.bsky.Social

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