- STEPN GO and adidas launch fresh Genesis NFT sneaker collection.
- The collection combines digital collectibles with rewards for physical activity.
- 1000 exclusive sports shoes available in a draw on MOOAR.
In a bold move that shows a combination of fitness and digital fashion, STEP TO GO and adidas presented their latest collaboration: Genesis NFT Sneakers collection.
This initiative means the second phase of their partnershipwhich originally started in April 2024.
As interest grows NFTs and the potential they have in the fitness field, this collection aims to appeal to both both sports shoe enthusiasts and fitness enthusiasts.
This The Genesis NFT Sneakers collection consists of 1,000 exclusive pairs which will be available via the STEPN GO platform and via mint draw on MOOAR, FSLs sacred NFT Marketplace.
Each entry into the draw is determined based on 10000GMTand participants who do not win will receive full refundmaking it a risk-free opportunity for interested buyers.
This strategy not only encourages participation but also increases the attractiveness of ownership. digital fashion item which has practical applications in the fitness environment.
Yawn Rong, Co-Founder FSL expressed his excitement about this collaboration, emphasizing the goal integrating digital collectibles with fitness rewards.
The previous release of the STEPN x adidas Genesis Sneakers brought significant noteoffering holders unique benefits such as: priority access to future releases.
The fresh collection aims to build on this momentum and explore further the intersection of physical activity and the evolving Web3 world.
A step towards the future
As the digital landscape is evolvingbrands such as adidas are keen to utilize the potential wearables and NFTs.
The integration of these technologies into the fitness platform is in line with the growing trend of gamification of exercises.
WITH STEPN app we have already made progress by launching Solana Mobile Saga Mobile App Storepartnership gives them the opportunity to utilize fresh user group who are increasingly interested in combining technology with fitness.
This cooperation also highlights the importance community in the NFT space.
By offering benefits to community members and encouraging engagement through awards for physical fitness, STEP and adidas are developing faithful fans.
This approach not only helps retain existing users, but also attracts them newcomers looking to discover a unique blend of digital assets and real-world benefits.
With the launch Genesis NFT Shoe Collection, STEP GO AND adidas they set a precedent for future collaborations in the fitness and digital fashion industry.
As they continue to innovate and push the boundaries of what is possible, Web3 lifestyle space, It will be fascinating to see how this partnership develops and whether it can rekindle the “walk to earn” phenomenon what once fascinated the cryptocurrency community.
The journey ahead promises to be invigorating as both companies explore fresh horizons and engage users in a way that was previously unimaginable.
