Battlefield 6 fans have accused EA of selling an AI-generated image after spotting a sticker of what appears to be a double-barreled M4A1 in the in-game store.
Following a similar controversy involving generative AI in competitive shooter Call of Duty: Black Ops 7, Battlefield 6 has come under fire for selling what some fans are calling “low-quality AI-generated garbage.”
The sticker in question is part of the Windchill cosmetic pack for Battlefield 6, which costs 900 Battlefield Coins. Contains six items, one of which is a player card sticker titled Winter Warning. The red flag here is the M4A1’s two barrels, but the soldier’s hand position and scope don’t appear to be properly adjusted.
“Remove this AI crap from the store,” said Redditor Willcario this thread has been upvoted 4600 times. “Of course, two barrels on the M4A1. I’d literally rather have no stickers than some low-quality AI-generated garbage. You can look at BO7 and see how many AI-generated favors I won because of them.”
The exploit of generative artificial intelligence is one of the hottest topics in the video game industry, putting pressure on publishers to cut costs and speed up development to boost profits despite the risk of backlash from some fans. Indeed, according to the report entitled Financial Times.modern potential EA owners (those who just spent $55 billion to take over the company) are betting that they will exploit generative artificial intelligence for this purpose. And EA itself, even before it was bought, signaled that it was focusing on generative artificial intelligence, CEO Andrew Wilson insists that artificial intelligence is “at the heart of his business.”
This definitely looks AI-generated, right? #Battlefield6 pic.twitter.com/VLYMhEMOqQ
— Battlefield 6 News (@BF6Updates) December 21, 2025
While EA has yet to issue a statement on the Battlefield 6 allegations, fans are reviewing previous comments from Rebecca Coutaz, CEO of original series developer DICE in Sweden, and British studio Criterion, now part of the so-called Battlefield Studios, which said in October that players would not see anything created by generative artificial intelligence in Battlefield 6.
Coutaz said that while generative AI “is very seductive,” there is currently no way to exploit it in developers’ daily work. However, Coutaz explained that generative AI is used in the preparatory stages “to provide more time and space for creativity.”
While this is the first significant controversy involving generative AI in Battlefield 6, Call of Duty has seen a number of AI controversies in recent years, including now the infamous six-finger zombie Santa set. Earlier this year Activision was forced to add “Disclosure of AI-Generated Content” on the Steam page for Black Ops 6 after Valve changed its storefront policies. Currently, AI content cannot be disclosed in Battlefield 6 on Steam.
Last month, Activision released a statement in response to player outcry regarding the alleged exploit of AI generative graphics resources in multiple areas of Call of Duty: Black Ops 7. Players took to social media to complain about images they believed were generated by the game’s AI, focusing primarily on calling card images that they believed used a Studio Ghibli style, following the following instructions: trend of AI-Ghibli images from earlier this year. The Call of Duty: Black Ops 7 Steam page also includes the following disclaimer: “Our team uses generative AI tools to assist in the development of some game assets.”
This week, IGN reported on the video game Clair Obscur: Expedition 33, which was stripped of its Game of the Year award by The Indie Game Awards due to its exploit of generative artificial intelligence. Meanwhile, Larian, the creator of Baldur’s Gate 3 plans to address concerns about the exploit of Gene AI in the upcoming game Divinity following online backlash.
Wesley is the news director at IGN. Find him on Twitter at @wyp100. Wesley can be reached at wesley_yinpoole@ign.com or confidentially at wy100@proton.me.
