- Gaming tokens like Cambria and POWER are flourishing despite broader declines in the cryptocurrency market.
- The Cambria Gold Rush generated a prize pool of over $1 million.
- POWER Token surged 230% after launch, demonstrating utility-driven economic resilience.
Cambria and the POWER token saw rapid early activity even as major crypto assets declined between September and December 2025. The resilience of the gaming sector, highlighted by Cambria’s prize pool growth and POWER’s post-launch growth, suggests that utility-based gaming economies can attract liquidity and engagement despite market-wide losses.
Market background and selective nature of game adoption
In the period from September to December 2025. Bitcoin lost almost 20% of its value and the Ronin token dropped by approximately 65%, creating an overall negative market tone. However, gaming projects bucked this trend, showing “momentum from day one,” according to Juicenews.io on December 8, 2025, recording how specific Web3 titles converted player activity into measurable on-chain value in launch windows. On-chain transactions are operations recorded on the blockchain that create immutable traces of asset movements and user interactions.
Not all gaming tokens survived market elimination, highlighting the selective nature of adoption. The Treeverse END token is down more than 90% since July, and other projects have collapsed despite apparent early demand: the Nyan Heroes token dropped more than 95% after the studio shut down, Ember Sword – once backed by around $200 million in on-land NFT donations – went out of business in May 2025, and licensed title The Walking Dead: Empires was scheduled to go offline in July 2025. Conversely, HYPE token showed above-average volume – reported at $29 billion – with moderate price growthshowing that exceptional trading activity can coexist with broader market tensions.
Cambria Gold Rush and POWER Protocol Performance
Cambria Gold Rush Season 3 generated over $1,000,000 in prize pool in the first 24 hours on or around December 8, 2025. Data from Season 2 shows that players generated almost $1,000,000 in chain transactions at Abstract and Ronin stores and spent over $1,300,000 in-game; The prize pool was approximately 894 ETH (approximately $1.52 million). Top participants classified as “Paymasters” earned 12.3 ETH and accumulated 240,000,000 Silver, while “Guild Viceroys” secured 6.78 ETH and over 300,000,000 Silver. The in-game Auction House collected almost 20,000,000,000 Silver, equivalent to over $700,000 in player-driven volume. Cambria’s model emphasizes skill-based, “risk-earning” mechanics in which players put in effort or resources to compete for rewards.
The POWER protocol was introduced with Season 4 of Fableborne and formed the basis of a modern symbolic economy for the title. Since its debut, POWER has increased by over 230% and was trading at around $0.2981 with a market capitalization of nearly $62.6 million. The tool provided in the protocol ties the exploit of tokens to progress, content unlocking and on-chain interactions. A publicly traded entertainment company with annual user spending exceeding $600 million is to be integrated into the networka solution that will be a concrete implementation milestone.
The cases of Cambria and POWER illustrate that focused tokenomics and gamified usability can attract engagement and liquidity even in market declines. The industry’s near-term watchdog is the announced integration with a publicly traded entertainment company; this partnership will test whether these early gains translate into sustained user growth and revenue. Next verified milestone: Monitoring integration progress and subsequent season-level metrics.
