- Sandbox has launched a seasonal Advent Calendar NFT for $20 SAND.
- The initiative marks a strategic shift from huge prize pools to accessible collectibles.
- The release follows the company’s restructuring and focus on fresh artificial intelligence tools.
Sandbox launched Christmas greetings 2025 NFT Advent Calendar for $20 SANDdesigned as a one-pass, seasonal experience for platform users. It runs from December 1 to December 24 and includes daily unlocks and collectible rewardsthe initiative aims to expand access and shift engagement away from huge prize pools. This release places the Advent Calendar in a broader strategic context and a year of updating platforms and partnerships.
NFT Advent Calendar: Mechanics and Rewards
The NFT Advent Calendar serves as a gateway to a life-sized Advent Calendar in the Sandbox worldwhere each numbered portal opens daily at 14:00 UTC from December 1 to December 24. Missed tasks remain available until December 31 at 14:00 UTCand completing a daily mini-game or featherlight puzzle automatically delivers that day’s reward. Participants can collect 24 different winter-themed digital items created by 13 metaverse artists, including Pandapops, Julio Aikiman, Alina, MJ and VieVoxx.
The final reward on December 24 will be a limited-edition Cozy Yéti avatar, awarded to players who complete the final mini-game. “Not only is this calendar a collectible, it’s also your ticket to unlocking a range of engaging daily mini-games and collectible treasures throughout December, culminating on Christmas Eve“ according to The Sandbox.
Strategic axis, corporate updates and platform context
The Advent Calendar reflects a shift from high-reward, spectacle-based events towards accessible engagement centered on collectingmoving away from the 2023 model, which would feature a $600,000 SAND prize pool and partnerships with high-intellectual property brands. The fresh approach reduces the difficulties of entering the market by keeping costs low and removing asset ownership requirements for participation.
This change follows an internal restructuring that took place in August 2025, which included leadership changes – with Robby Yung taking over as CEO – and the consolidation of operations across nine key office locations. The management board also announced investments in fresh AI tools that will improve game creation and moderationand these changes will come amid a sustained market correction, which has seen the $SAND token decline by over 95% from its all-time high in 2021.
The calendar complements a year of iterative product work and seasonal programmingas Alpha Season 5 featured over 40 experiences and gave away over $1 million in $SAND and NFT rewards. Alpha Season 6 introduced the $30 SAND Premium Pass, a $250,000 SAND prize pool, and exclusive Cirque du Soleil content.
Core updates in game client 0.12 added multiplayer systems, adaptive chat, NPC improvements, quick play lobby and 3D NFT galleries to improve social gameplay and retention. Strategic partnerships and thematic experiences continued with the release of the calendar, featuring Atari’s Sunnyvale V2 and Method Man’s Mefaverse, as well as Black Friday promotions on avatar collections such as The Smurfs, ATEEZ, Attack on Titan and Hellboy.
NFT Advent Calendar highlights The Sandbox’s move towards experiential engagement, collecting and streamlined operations designed to improve token volatility resilience. The next verified milestones are the opening of the mint on 12/12/2025 and the final reward reveal on 12/24/2025, which will show whether the model increases user participation without relying on huge token reward pools.
