- Azuki is giving players early access to Alley Escape via Telegram.
- Web3 game mechanics now integrate directly with messaging applications.
- Early entrants gain lasting competitive advantage and game resources
Azuki and GAMEE have launched the early access phase of “Azuki Alley Escape” on Telegram on November 13-14, 2025.. This launch is notable for bringing Web3 mechanics to a widely used messaging application, impacting gamers, collectors, and product and compliance teams in crypto projects. The initial phase, scheduled to run through November 20, rewards early participation with a competitive advantage which will persist at the beginning of the full game.
Context and impact of launch
The launch combines Azuki’s intellectual property and ecosystem with the technical expertise of GAMEE, a studio acquired by Animoca Brands in 2020. Early Access is structured as introductory tasks: Visit Azuki’s website, follow Azuki and GAMEE on X, join the official Telegram group and invite your friends. Each task provides resources that translate into a stronger starting position when the base game starts on November 20.
The reward structure includes in-game coins, Mini Boxes (a random item), Common Boxes (three items, including at least one of common rarity), XP, and “Journey” progress. The event also offers higher rarity tickets and red beans for raffles and prizes. According to available information, the incentive pool and prize amount to “tens of thousands of dollars”, underlining the competitive and economical nature of the launch.
Azuki integrates these solutions into its broader ecosystem: the original Chiru Labs collection, the ANIME token (launched in January 2025 on Ethereum and Arbitrum), the upcoming AnimeChain, the Azuki TCG collectible card game scheduled for delayed 2025, and PBTs (physical backed tokens), which combine physical assets with NFTs. Using Telegram as a platform eliminates the hassles found in app stores and simplifies implementationwithout requiring additional registration outside of your Telegram account.
The next milestone is the launch of Runner Mode on November 20, 2025. The test for investors and product teams will be whether Telegram’s value transfer and experience will maintain fluidity and interoperability once the competitive phase is activated.
