- Pudgy Penguins collaborates with DreamWorks on the Kung Fu Panda collaboration.
- The brand is expanding from NFTs to toys and mainstream entertainment.
- Its mobile game reached one million downloads in one month.
Chubby penguinsthe once-only digital NFT brand has entered a recent phase by partnering with DreamWorks animationexpanding its reach into mainstream entertainment through If Fu Panda concession. The collaboration is the latest step in the brand’s efforts to connect blockchain-based projects with recognized cultural icons in global media.
Expansion into games and media
Over the last year Chubby penguins has built a growing presence in the gaming industry. The brand partnered with Roblox developers to perform “Steal Your Brain” and joined forces with NASCARadapting your digital identity to audiences at scale. It released its mobile title in August “Missed Party” created from Mythical gameswhich reached one million downloads in less than a month. This milestone reflected growing interest in gaming tie-ins powered by NFT-based intellectual property.
The brand, originally launched in 2021 as NFT collection with 8,888 items on Ethereum blockchaingradually moved from digital art to real products. After the acquisition in 2022 by Luca NetzPudgy Penguins began producing physical toys and interactive goods. New partnership with DreamWorks expands its reach to animated films, a medium with an established cultural tradition and wide recognition among consumers.
