Sony invests a great time in anime because he watches the medium growing all over the world and tries to employ.
The initiative in the entire company-who the goal is to unify the three entertainment departments-she found, as Crunchyroll purchased and invests in organizations such as Kadokawa and Bandai Namco.
And talking to a business warehouse Toyo KeizaiToshimoto Mitomo from Sony compared his progress with anime to the PS1 era.
He said how he was translated Machine:
Our interpretation is that it already has a powerful abutment, but is at the threshold of the explosion.
PS1, selling over 100 million pieces, was obviously a very successful product for Sony. But it paved the path of global domination of PS2, i.e. Still The best-selling console in history-navor if the switch closes.
To be truthful, the organization has already achieved great success in the anime space. Recently, the recent film Slayer Demon Slayer broke cash records and it is already One of the ten highest movies with the highest ranking is convenient In the history of Japan.
Sony will now want to repeat these success stories, because synergies with such as Kadokawa and Bandai Namco to add more catalog hits to their list.
On the PlayStation side, the head of PS Studios, Hermen Hulst, for a long time talked about how his company believes that anime can be used as a way to reach younger recipients, and we have already seen the announcement of the spirit of adaptation of Tsushima to Crunchyroll.
So it is plot More success in this field, and all this is part of Sony’s transition from technology to entertainment, because movies, music and games gradually start to occupy most of its earnings.
