Recently, the interactive president and general director Strauss Zelnick He sat down With Bloomberg to talk about all video games. The conversation is Quite stuffy If you are not interested in the business side, but Zelnick provided insight into how Rockstar Rockstar games Grand Theft Auto 6 Marketing, in particular, indicating that the developer may not spend a second trailer of a very anticipated game until we approach its uncertain Fall 2025 release window.
“We have competitors who will describe their schedule for many years,” said Zelnick Anchor Bloomberg David Westin, when they both spoke in an office full of pseudo-shrryra to the company’s previous successes. “We discovered that it is better to do marketing materials relatively close to the release window to create this emotions on the one hand and balance emotions with unmet expectation. We do not always understand it exactly, but that’s what we try to do.”
Passing previous Rockstar games, this is a strategy that the studio used earlier. . preliminary Grand Theft Auto 5 trailer It was published on November 2, 2011, but he did not get second Up to more than a year later on April 30, 2013, similarly, Red Dead Redemption 2‘S First trailer He made his debut on October 16, 2016, but until September 28, 2017 second. Both games’ marketing Campaigns They approached when they approached the premiere, but even then Rockstar never sought to flood the commercial industry after commercial leading to a gigantic game, such as some studies.
Although the hunger, which creates in fans, can sometimes be overwhelming, also has a benefit of creating a different type of marketing for which Rockstar does not have to raise the bill. In November 2024, Polygon informed about the theory of fans that the moon’s scene in Grand theft Auto online The screenshot was a clue when the next one Grand Theft Auto 6 The trailer has fallen. Was it real? Absolutely not – but it was a nice way to describe something that stupid people did online, waiting for one of the most anticipated games on the horizon.
