After the tempting information that AMD carved 45% market share in Japan, there is a much larger bomb than the company’s general director. Dr. Lisa Su says that Radeon RX 9070 XT is a bar that is the best -selling GPU AMD Radeon IO 10. Yes, really.
Is there any catch? Well, she only talked about selling the first week. Talking to ASUS REp an ordinary uncle Tony(Also known as the general director of Tony Yu and Asus in China), SU said: “9070 XT was a fantastic success. In fact, it was number one sales for all generations of AMD Radeon for selling the first week, 10 times higher than previous generations.”
SU does not apply real numbers on it, so it is challenging to know how it translates into real volumes. And of course, selling a bumper for a week, and then without accessibility for months, for example, it would not necessarily mean impressive general volumes.
Probably a real question is long -term availability, not sales in the first week. In this topic, SU says: “We increase production so that we can have more players who have access.” Again, the lack of details is somewhat frustrating, even if we applaud the general sentiment.
As you can expect, SU emphasized the current AMD emphasis on the introduction of functions and relative performance of the mainstream market. “Everyone likes a very, very high -class GPU, but not so many people can access it,” SU notes, adding that AMD remains involved in bringing “the best game of games to a good price.”
Among the other topics, the ordinary uncle Tony asked SU for her view that the costs of the production of systems seem to rise, while the performance benefits of novel nodes decrease.
“It is true that silicon scaling has become more difficult. We have seen this trend for the last five years,” says SU. Solution? SU believes that silicon still has legs, but will require some accompanying technologies to maximize the return.
“From AMD’s point of view, we have invested on new generation technologies, for example our chiplet packaging technology. Our 3D system is another example,” he says. “I think Silicon still has a long way, but we still have to optimize not only on silicon, but on the package, as well as on the system, as well as with software.”
In any case, it will certainly be captivating to see both the AMD GPU in the coming months, and how much influence has a wider share in the AMD market, when ordinary suspected data collection this year. In miniature, it seems clear that there is a stern demand for the novel AMD graphic processor, the question is whether the company will really do enough of them to get a significant market share. Watch this space.
