Looking back at how Nintendo spread the original switch

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Over eight years have passed since we were first introduced to Nintendo Switch. What was once perceived as a brave up-to-date concept and again again Initially, they issued investors – It seems quite normal now. Universal adoption certainly helped. Since 2017, Nintendo has sold the stunning 150 million switch systems, in 2025. The company hopes to maintain this success thanks to the upcoming Switch 2.

Because always closer to a vast Nintendo presentation for Switch 2 in the form of a dedicated Nintendo Direct, let’s look back at how the company originally distributed Switch and what promises made about the system’s capabilities.

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In October 2016, Nintendo raised the curtain to Switch, which he previously referred to Codename NX. The company revealed the system with a film that emphasized the most central function of Switch: the ability to play games such as a console combined with a TV and play them on a go.

The disclosure of the switch by Nintendo focused primarily on the portable nature of the console, but several other functions were also emphasized. Joy-Con controllers can be detached from the console, connected to a shell called Grip Joy-Con and made available to a friend in multiplayer games. Up to eight consoles can connect with each other for a local wireless game.

Other nintendo functions advertised at that time included:

  • The Joy-Con-Construction button on the left that “players can press to make immediate screenshots of the game to share with friends on social media.” Since then, this function has been slightly depressed because Nintendo attracted the service of publishing screenshots on X (previously Twitter) in 2024.
  • NFC touch point for using Amibo figures in games and a camera of the IR movement “which can detect the distance, shape and movement of nearby objects”. The IR movement camera has ended in several games such as 1-2 switchYou are the one they are Ring Fit AdventureAND Crazy: move it!
  • “HD Rumble”, which Nintendo advertised as the most realistic subtle vibrations that was ever seen in one of his controllers. “The effect is so detailed that the player could, for example, feel the vibrations of individual ice cubes colliding in a glass while trembling,” Nintendo wanted. “Thanks to HD Rumble you can experience the level of realism, which is not possible through the monuments and sounds themselves.”

“Nintendo Switch allows players to play as they like,” said Reggie Fils-Aime, then president and operational director of Nintendo of America. “This gives game developers new ability to revive their creative visions by opening the concept of games without borders.”

The company also irritated with the online service for many players, which would later be disclosed as Nintendo Switch Online, and the application of an wise device that will appear in the summer of 2017, which “would allow users to invite friends to play online, establish meetings and chat” with other Switch players.

Nintendo emphasized six games as part of the discovery, mixture of first and external software: The Legend of Zelda: Breath of the WildIN The Elder Scrolls 5: SkyrimIN Mario Kart 8 DeluxeIN NBA 2K18Super Mario Odyssey i SPlatoon 2.

Fils-aime showed a television switch in the USA in December 2016, giving Today’s program Host Jimmy Fallon Crack at The Legend of Zelda: Breath of the Wild. Fils-Aime told the excited Fallon that he could “play in the game in any way”, boasting Breath of the Wild“If you can see it, you can go there” open world.

Of course, Fils-Aime also had a great case about the Switch console itself, which is a dramatic disclosure of playing the game on a vast TV, and then immediately go to the portable mode and forbids it on a journey.

In the months preceding the premiere of Switch Nintendo, this drum still defeated, explaining the three modes of the system game – television, tablets and manual. The following equipment review is a concise example of Nintendo news: you can “switch and play” with a unique motion and infrared detection controller to get unique experiences, such as unique experiences Arms and more customary games such as Mario Kart 8 Deluxe.

After starting, Nintendo Switch quickly proved and achieved “the highest sales for any system in the history of Nintendo in the first five days after its release”, in accordance with CBS of today’s interview with Fils-Aime. In the appearance of television, Fils-Aime once again talked about “game changer”, because players can have this “experience on the big screen”, but also play games in “taxis, uber, subway, whatever it is”.

But he also talked about the Nintendo family strategy and a long -lasting ticket that the company is creating games for players “From 5 to 95 years. “This mandate comes from the deceased Sator Iwata, who instructed Nintendo game designers to satisfy all possible players, and not just those who grew up with Nintendo from 8-bit days.

Suffice it to say that constant news that the switch can be played anywhere, in any way and by anyone who landed with consumers. Until now, Nintendo apparently surpassed the same approach to Switch 2, although tens of millions of fans heard the message loudly and brilliant. But Nintendo still has more to say and we will soon find out how the company plans to keep interest in the idea of ​​Hybrid Tradeheld console for many years.

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