Activision once again has problems with fans over generative artificial intelligence. Just a week after he confessed to the exploit of generative artificial intelligence in Call of Duty: Black Ops 6 for many assets, the publisher is now accused of re -use of generative artificial intelligence to promote another game: Guitar Hero Mobile. But even when the audience criticizes the promotion, fans with acute eyes discover that Guitar Hero Mobile may not even be a real game.
According to Insider GamingIt seems that generative artificial intelligence has been used in Advertising on Instagram for the newly announced Guitar Hero Mobile Posted two days ago. The advertisement contains four guitarists on stage in very similar positions with similarly naner red guitars, surrounded by distorted speakers, which look suspicious like washing machines and a lot of microphones of blobby directly behind them.
Before them there is an audience that contains many evident legs that do not seem to belong to anyone, and in the middle there is a guitar song with incorrectly colorful songs and blobby, inconsistent notes, some of which do not match the song. Complex all these issues are known signs of AI generative artificial art, and taking into account the latest achievements of Activision, it is quite likely what is happening.
In the comments, fans are furious. “He shows how much effort he has made when you can’t even improve your own game,” we read one answer. Another calls the advertisement “lazy AI Slop”, while another reads: “You might think that a giant company such as Activision would have a budget for a real graphic designer.” The fourth says: “Wow. It looks like they are still using Midjourney 1.0. I haven’t seen the art of AI so bad from early days. “
But this is not over strange, generative AI ads. As several websites, such as Time extension AND 80.LV It was noted that Activision seems quietly to lose a number of generative advertisements created by AI on Instagram on a bit of games, which otherwise were not announced by the company. These include the Call of Duty Zombies mobile game, something called Call of Duty: Sniper and something else called Crash Bandicot Brawl. At this time, that we write it, none of these ads is publicly evident on the official instagram Activision, but the advertisement of mobile games Guitar Hero is still Available through a direct link.
Where it gets even stranger, the fans have succeeded Find a page for Guitar Hero Mobile On the website called Geeklab, along with even more AI photos. Geeklab is a company dealing with obtaining users and insight, which allows publishers to create “looking” shop pages for mobile games to test the user’s interest. “Get” click on the Guitar Hero mobile website takes users to the survey It claims that “this is not a real game, but it can be one day!” And he asks them many questions about why they clicked advertising and how they will be able to play something like Guitar Hero Mobile.
Official: Activision currently wants to create a recent mobile game COD Zombies. Kicker?
They exploit advertising generated by AI to get interest.
Full story below:
The official Call of Duty Instagram advertising was recently published a few hours ago … pic.twitter.com/cqeqyivwfq
– COD: Zombies News (@Marganetwork) February 28 2025
It seems that it happens here that Activision has started an advertising campaign to assess the interest of users in a number of possible mobile games that do not yet exist. Because these games are not true, she used generative artificial intelligence from her advertising art and confused fans who would be excited to excite the actual mobile game of Guitar Hero.
This happens only a week after Activision confessed to the exploit of generative artificial intelligence in Call of Duty: Black Ops 6. The mentioned generative AI assets were actually discovered and dismissed in December, but the publisher took almost three months to admit that he used generative artificial intelligence on call of duty charging screens, telephone cards and other arts in the game.
Activision refused to comment on IGN for this song.
Rebekah Valentine is a senior Ign reporter. You can find her post on BlueSky @duckvalentine.bsky.skyla. Do you have a hint with history? Send it to ralentine@ign.com.
