- Metaverse Collaboration: Sandbox cooperates with KQ Entertainment to create an engaging virtual experience in the style of Atza.
- Exclusive content of fans: Fans will examine the dedicated universe of Atheez with interactive functions and inspired members of restricted avatars.
- K-Pop X Digital Innovation: The initiative uses the global success of the Ateez to combine K-Pop culture with the latest digital commitment.
. Sandbox has announced Exciting a fresh partnership with KQ Entertainment, one of the leading entertainment companies in South Korea. This cooperation is aimed at engaging an addictive impressions on the subject of Atez to Metaverse, enabling fans to get involved with the unique universe of the group and music in a completely fresh way.
Ateez, a popular eight-person group of K-Pop, captivated fans around the world with their powerful performances and a characteristic music style since the debut in October 2018.
EXPERTING EXPERIENCE ATEZ
As part of this partnership, Sandbox will create a virtual experience inspired by the universe of Atheeza. Fans can expect to examine the world about the subjectcomplete with exclusive content and interactions.
In addition, a collection of avatars with a restricted edition with characters based on each ATEEZ member will be releasedoffering fans a unique way to express a fandom in Metaverse. This cooperation is a significant step in the transfer of K-Pop culture to the virtual kingdomproviding fans with fresh opportunities to make contact with their favorite artists.
Global success of the Ateza
Ateez achieved extraordinary success on the global scene, thanks to the 11th mini album “Golden Hour: Part. 2″, ” Dominant main music charts. The group secured its second place on the American Billboard 200 and set a fresh record of the highest sale of albums in the first week.
The popularity of the Ateza goes beyond the United States, because three times a year were in the top five of 5 official albums in Great Britain. Through international trips and performances in the field of charts, Ateez established his position as a leading strength in the K-Pop industry.
Sandbox and entertainment statements KQ
Cindy Lee, general director of the Korea sandbox, expressed her enthusiasm for the partnership, stating:
“We are excited that I can bring an atoms, the iconic K-Pop group with a global fans base, to Metaverse sandbox. We are looking forward to cooperation with KQ Entertainment and Atheez to innovatively introduce their music, history and craftsmanship. ”
KQ Entertainment repeated this sentiment, emphasizing the unique opportunity for global fans to experience the intellectual property of Atheez in the fresh format and pointing to potential future cooperation.
