One of the parts of PlayStation puzzles, which is so often overlooked, is how brilliant Sony was to unlock recent markets.
The success of the Platform owner is based on reaching the territories with which his competitors do not necessarily bother, and it is maintained that energy with PS5 with initiatives such as initiatives China Hero projectIN India Hero Projectand recently Mena Hero project.
The goal is multifaceted: bring unique content to your consoles, and thus attract recent markets to your brand.
Speaking fascinating as part Holy symbols+ Podcast (Paywalled), former head of the PS Studios, Shuhei Yoshida, provided a bit of insight into the manufacturer’s path to success.
“The console market in China was very small,” he explained. “It grows but is still very small. China as a country forbade console games for many years, so there are many people who have not grown up on consoles. “
“So a team of external relations decided to support Chinese programmers to succeed around the world, because the global PlayStation market is large. In this way, we see more games produced in China, and this will eventually attract Chinese players to buy a console. “
Many of the largest games on PS5 are currently being developed in China. In addition to Gach’s free games, such as Genshin Impact and Honkai: Star Rail, the owner of the platform strongly supported titles such as Black Mit: Wukong.
He recently revealed the troughs of anhilation, a title that aroused great interest after the latest Game.
Yoshida explained that the company’s approach works: “PlayStation sales are growing in China. The PS5 generation is selling much better than the PS4 generation in China. In fact, I saw a few messages that after the release of the black Mitt: Wukong Last year there was no PS5 to buy. It was sold out! “
